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Scarlett Johansson’s The Outset Launches at Sephora

The lineup includes a micellar cleanser, a vegan collagen serum, a squalane moisturizer, niacinamide night cream and vitamin C eye cream.

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By: Charlie Sternberg

Associate Editor

The Outset, the skincare brand co-founded by Scarlett Johansson, has found its first retailer—Sephora. The brand, which debuted last year, is now available at all U.S. Sephora stores, as well as on the retailer’s website.
 
Inspired by French pharmacy staples, the lineup includes a micellar cleanser, a vegan collagen serum, a squalane moisturizer, niacinamide night cream and vitamin C eye cream.
 
“We were trying to go back to the basics with this perfect white T of skin care, since there are so many actives out there,” Foster Lengyel, the brand’s co-founder and CEO, said. “That’s what that consumer was missing, and that seemed like an opportunity in the Sephora portfolio, this foundation of everyday skin care that can work with any other products out there.”
 
Although Sephora already carries several celebrity beauty brands, Priya Venkatesh, senior vice president of skin and hair care merchandising at Sephora claims, “It’s not like we’re launching these brands because they’re celebrity brands…the first thing we look for is if the product is disruptive, superior quality, innovative, and going to surprise our customer as a stand-alone without the name.”
 
Prices range from $32 to $54.

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